When a healthcare or life sciences company moves its site or rebrands, the science usually survives and the message gets lost. I rebuild the message and the systems under it, the funnel, the tracking, the path to act, so the people who need you can find you, and you can answer.
A site migration or rebrand is the riskiest moment for a healthcare or life sciences company's marketing. The design gets refreshed, but the message, the funnel, and the tracking often break in the move. Here's where it goes wrong.
Panels, assays, methods, and mechanisms described the way the lab talks, not the way a buyer, clinician, or patient reads.
Strong credibility, but no clear next step. Visitors leave informed and unconverted because nothing told them to book a call.
Migrations quietly break analytics, UTMs, and attribution. The new site looks better and measures nothing.
Platforms, health-data tools, and digital health products that need their value made obvious to clinicians, partners, or patients.
Specialty testing and diagnostics companies translating panels and methods into something a market can choose and buy.
Research-driven organizations that need their work to land with non-specialist audiences without losing scientific integrity.
I build the part most teams skip: the systems that keep a healthcare or life sciences company reachable and able to answer, from the analytics foundation up to the campaigns that run on top of it.
A flagship healthcare build, plus cross-industry proof that the same approach delivers anywhere the offering is complex.
Figures from live client engagements, traceable to source reporting. Full case detail available on request.
Most of what I do is the part other people walk past: the foundation nobody wanted to build. I find where the work is going quiet, build the systems that carry it, and keep them well enough to perform.
Look at the message, the funnel, and the analytics together, and find where the people who need you are getting lost.
Put the offering in language the right audience understands, without thinning the science behind it.
Stand up what was missing: tracking, lifecycle, paid, and the paths that connect them, so the funnel actually works.
Measure, attribute, and tune, so a healthy system stays healthy and the results hold up over time.
I'm Brodrick Lacy Hudson, a growth and lifecycle marketer working in healthcare, diagnostics, and life sciences. I build the part most teams skip: the analytics, the lifecycle, the campaign systems that carry a message from first touch to a real response. Usually I walk into a place with strong science and missing plumbing, and I build the plumbing, the same systems most at risk when a company rebrands or moves its site.
Most recently I built the entire marketing operation for a CLIA-certified specialty diagnostics lab: GA4, a 354-URL UTM framework, AWeber lifecycle email, Google Ads, a WooCommerce DTC funnel, and a podcast channel. Before that I drove $558K in 90 days in home services and a 1,462% SEM return in regulated B2B. The throughline is always the same: make good work legible, then make it measurable, so the people who need it can actually find it.
Book a thirty-minute consult. We'll look at where the people who need you are getting lost, what a move or rebrand puts at risk, and what it takes to come out the other side reachable and answering.
Free 30-minute intro call · no obligation
