A redesign or move is the moment a healthcare or life sciences company is most likely to break the very thing that was working. The design gets the attention, but the message, the funnel, and the tracking quietly break in the move. I protect all three through the transition, so you come out the other side reachable and converting, not just looking newer.
Most migrations are managed as design projects with marketing as an afterthought. The result is familiar: rankings drop because redirects were never mapped, forms stop reporting because tracking was never re-verified, and the message that took years to sharpen gets rewritten by whoever built the new pages. My work runs alongside the redesign as its own track, auditing what exists before anything moves, mapping every URL that has earned authority, and re-verifying the measurement on the other side so nothing goes dark.
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Occasional, plain-language notes on healthcare marketing systems. A low-pressure way to see how I think before we ever speak.
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