Short, practical videos on SEO, analytics, paid search, and AI in marketing. Tap any to watch on YouTube.
Visit the channel →The talks that pair with the writing on the Insights page.
Measurement, reporting, and the metrics that actually matter.
Keywords, backlinks, on-page, and search visibility.
The 4 major types of keywords
SEO white-hat strategy: updating file names
How to gain organic backlinks
What is a good keyword density percentage?
How to optimize website usability
Off-page SEO strategies for quality backlinks (part 2)
How to get quality backlinks (part 1)
Why buying backlinks can freeze your Google SERP
Beware of duplicate content
How to get rich results and featured snippets
Free keyword research tools
How to write title tags and meta descriptions
Learning SEO: here are the basics
How to drive SEO traffic (part 1)
Escape the dark arts of cloaking
Evading cursed gateway-page tactics
Plans, conversions, and marketing that serves people.
