Planet Social Marketing Planet Social Marketing
Services

Full-funnel marketing, built to be understood

I build the part most teams skip, the systems that keep a healthcare or life sciences company reachable and able to answer. Here is what each engagement can cover, and what you actually walk away with.

01

Rebrand & site-transfer marketing

A redesign or move is the moment a healthcare or life sciences company is most likely to break the very thing that was working. The design gets the attention, but the message, the funnel, and the tracking quietly break in the move. I protect all three through the transition, so you come out the other side reachable and converting, not just looking newer.

  • Pre-migration audit of URLs, redirects, and tracking
  • 301 redirect mapping to preserve rankings and avoid 404s
  • Message and funnel carried across intact, then improved
  • Analytics re-verified on the new site so nothing goes dark
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02

Message & positioning

The translation layer that makes everything else work. I turn panels, assays, methods, and platforms into plain, honest language a buyer, clinician, or patient actually understands, without thinning the science or overclaiming. When the message is clear, the people who need you can recognize that you are talking to them.

  • Plain-language rewrite of technical offerings
  • Positioning that holds up in a regulated, trust-sensitive category
  • Clear calls to action that move people to the next step
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03

Growth & lifecycle

Email automation, lifecycle funnels, and nurture, built in your stack or integrated with the tools you already run, from a first visit all the way to a returning patient or buyer. This is the quiet channel that keeps you in touch with the people who already know you, so the relationship stays warm instead of going cold after the first click.

  • Lifecycle and nurture sequences mapped to your funnel
  • Broadcast cadence and segmentation
  • Reliable, measurable weekly engagement
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04

Paid & search

Google Ads, paid search, and SEO tuned to a regulated field, where compliance and conversion have to live together. The path a person takes is rarely a straight line, so the work treats it as the loop it really is: see, click, act, and come back. The goal is simple, that the people searching for what you do actually find you.

  • Search and Performance Max campaign structure
  • On-page SEO and content tied to real search intent
  • Negative keywords, placements, and compliance-aware copy
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05

Analytics & tracking

GA4, Tag Manager, a structured UTM framework, and attribution, built from scratch so every dollar and every message becomes measurable. This is the foundation that makes all the other work improvable, and the honest mirror that tells you whether your marketing is actually healthy or just busy.

  • GA4 and Google Tag Manager set up correctly from zero
  • UTM architecture for clean, consistent attribution
  • Reporting that shows what's working and what to fix
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Not sure which of these you need?

That's normal. A consult is where we figure out what your offering actually needs, and in what order.

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