A Denver Wellness E-Commerce Brand
An SEO and social rebuild that recovered traffic lost to a major search-algorithm update, then scaled storefront sessions and video discovery into real revenue for a direct-to-consumer wellness line.
Client identity anonymized. This is a representative engagement: the strategy, tactics, and performance figures reflect real work, reframed within a healthcare and life-sciences context.
Optimize the brand’s e-commerce storefront through SEO best practices and enhance the quality of social media traffic via video discovery.
- Added schema updates, featured images, and CTAs within meta tags to improve CTR.
- Improved internal linking across product and education pages to enhance user flow and boost conversions.
- Targeted top-of-fold keywords for higher SERP placement.
- Monitored and adapted to search algorithm rollouts to protect rankings.
- Search results grew from 0 to 3,700 in March, then to 6,400 in April.
- Storefront sessions saw a 99 percent increase from video discovery.
- The store saw a 34 percent increase in total visitors, with April alone up 12 percent.
- Generated $10,000 in revenue from social media referrals.
- Leveraged search console data to navigate ranking fluctuations.
- Expanded organic keyword footprint with product-specific targeting.
- Strengthened backlink profile with industry-relevant placements.
- Achieved multi-platform gains across social, SEO, and storefront analytics.
This client needed to scale SEO and recover lost traffic following a major search-algorithm update in late 2022. After implementing SEO improvements from November to February, performance gains were tracked from March to April while also optimizing their video channel. The client was pleased enough to extend the partnership another three months.