A Bay Area Senior-Living & Care Housing Provider
A multi-layered SEO and local search strategy around senior living and assisted-care housing that exceeded traffic targets across organic, paid, and direct channels.
Client identity anonymized. This is a representative engagement: the strategy, tactics, and performance figures reflect real work, reframed within a healthcare and life-sciences context.
Increase visibility, engagement, and lead generation for a senior-living and care housing provider through targeted SEO and local search optimizations around assisted-care facilities.
- SEO optimization for facility-model and tour pages.
- Keyword targeting around assisted living San Jose, senior care homes near me, and other high-intent terms.
- Suggested LocalBusiness and FAQ Schema implementation for enhanced search results.
- Engagement-driven traffic growth across organic, paid, and direct channels.
- Attracted 1,966 organic users in August 2023.
- Achieved a 31.32 percent organic bounce rate, outperforming industry norms.
- Estimated 52 form fills generated across organic, paid, and direct traffic despite incomplete analytics tracking.
- Facility-models page drew 1,100-plus organic users.
- Pricing page had a 50-plus percent engagement rate.
- Organic traffic made up 62 percent of total visits.
- Paid ads supported tour-page visibility.
Exceeded the Bay Area target by roughly 8 percent (about 2,700 users versus a 2,500 goal) and outperformed broader California traffic expectations by roughly 66 percent (about 2,000 users versus a 1,200 goal). Direct and national traffic combined contributed over 1,300 additional users beyond initial projections.