A Pacific Northwest Telehealth Provider
Patient Re-Engagement Email Program
A segmented, value-driven email program that turned an underused channel into a measurable revenue engine, proving educational and service-based content drives patient action as well as promotional offers.
Client identity anonymized. This is a representative engagement: the strategy, tactics, and performance figures reflect real work, reframed within a healthcare and life-sciences context.
Results at a glance
$0
Attributed revenue from email alone
Clear proof of ROI with minimal ad spend
0%
Return on investment
0
New patients in 90 days
0%
Of clickers became patients
$0
Revenue per click exceeded
Every engagement click delivered measurable return
0%
Open rate
Objective
Increase patient engagement, drive service inquiries, and generate new patient bookings through segmented, value-driven email campaigns tied to local search demand.
Solution
- Launched targeted email campaigns focusing on preventive screening offers, seasonal wellness, and patient referral programs.
- Balanced promotional and educational content to nurture leads and encourage repeat visits.
- Monitored clicks, open rates, and patient conversions as primary success indicators.
Benefit
- Generated $52,780 in attributed revenue from email alone, clear proof of ROI with minimal ad spend.
- High-quality lead conversion, with 38.7 percent of clickers becoming patients.
- Revenue per click exceeded $180, every engagement click delivered measurable return.
- Proved email as a viable channel for service-line growth, educational and service-based content converts, not just discounts.
Top Content Themes
Preventive ScreeningSeasonal WellnessPatient ReferralsAppointment Reminders
Conversion Funnel
Top Email Performance (Clicks)
Preventive Screening Offer95
Seasonal Wellness Education80
Patient Referral Program50
Appointment Reminders62