A Seattle Preventative Wellness Clinic
Local SEO and Lead Generation
A recession-period local SEO build for a preventative wellness clinic that grew organic visibility and captured leads through optimized service landing pages and localized search.
Results at a glance
0%
Organic search growth year over year
0
Organic leads captured
Despite form limitations
0%
Service campaign CTR
0%
Increase in events per session
Objective
Grow local organic search visibility and increase lead conversions for a preventative wellness clinic during a recessionary period.
Solution
- Developed and optimized service-based landing pages targeting preventative health keywords.
- Implemented localized SEO strategies including Google Business Profile and Schema markups.
- Launched a targeted local Google Ads campaign focused on wellness services.
- Focused on driving SEO-based lead captures via an optimized contact form.
Benefit
- Organic search up 26.95 percent year over year.
- 35 leads tracked despite form limitations.
- Service campaign hit 4.46 percent CTR.
- A 7.85 percent increase in events per session.
Top Content Themes
HomepageWellness ServicesMembershipCare Team
Honorable Mentions
- 35 organic leads captured.
- High engagement in the 98033 ZIP code.
- SEO keywords queued for seasonal launch.
- Holiday campaigns aligned to service demand.
Top Page Performance (Visitors)
Homepage3,100
/wellness-services/850
/membership/720
/care-team/360